I could create an entire course on just this bit. This section serves as the most streamlined philosophy (with examples) of getting people from the top to the middle of the funnel.

Here’s a simple philosophy for attracting customers who resonate with you so you never have to worry about leads again.

You double down on value for those who have shown interest.

First, let’s talk about the funnel itself:

Top of Funnel:

The awareness stage. These people didn’t know who were before but stumbled on your social profile.

Middle of Funnel:

The consideration stage. These are people who liked enough of what they saw and wanted to learn more.

Bottom of Funnel:

The conversion stage. People liked what they saw and wanted to pay you for the value you provided.

Social media is a rented audience.

An email list is an owned audience.

Anything on social media is top of funnel and dependent on things out of your control: