Hustle Harry’s will tell you to send 100+ DMs a day. There’s nothing inherently wrong with that, but if you’re creating a vibes and purpose-led business, you aren’t just playing a numbers game.
You’re playing an attraction game.
And the mission of sending Stupidly Easy + Effective DMs comes down to one thing.
This DM strategy is not the “Fill your pipeline with 30 qualified leads this week” nonsense. Literally, as I type this, a total stranger has just promised me that very thing in a cold DM.
Don’t be that guy.
With the prerequisite of patience, the following strategy works 5X to 20X better than the hustle culture of send hundreds of DMs.
Because it’s relationship-based.
You’ve decided you don’t want to be a Hustle Harry. You’re now in danger of overcorrecting the car.
You’re about to make every DM you send highly personal.
That’s a mistake.
If you spend over 2 minutes on a DM, you’re playing a losing game.
In my experience, I’ve seen the exact same conversion rate from outright sales DMs and highly personalized DMs.
Too low.
You go to their social profile, check their site, read their About section, and lurk on their other social profiles. Twenty minutes later, you send a DM.