ICP = Ideal Customer Profile
Look at your competitors right now. How many of them do you feel you know intimately?
Only a couple, right? That’s because they are their authentic selves and speak to their ICP directly.
The problem with trying to be like others is that you’ll never appear genuine.
Like Oscar Wilde said, “Be yourself. Everyone else is already taken.”
You’re reading this because your business doesn’t feel right, and you want better-fit people. You do that by attracting people through WHO you are, not WHAT you do.
The key to unlocking this is simple:
STEP 1: Tell your truth
Your truth is yours. Don’t over-embellish. Everyone is tired of the business owner who works by the pool and makes $1 million from their yacht, all while working 15 minutes a week. This isn’t your life. Don’t pretend it is online.
Be honest about your career, your life, and your goals. You don’t have to share everything, but the more, the better.