The most talented entrepreneur doesn’t always win. Those who create a feeling around what they are building will.
The easiest way to achieve a feeling and create a tribe of raving fans is consistency and clarity.
You’ll create this consistency and clarity through your reputation online.
That starts with your online/social profiles.
There are universal elements to most social profiles:
In the ‘Think Like Your ICP’ section, we spoke about speaking truth to pain.
Your header photo is where you’re going to do that.
Your header photo should speak to the pain/feeling/desire your ICP has the most.